Think ahead! ITT 3030 Programmed for Growth

When Apple had been a "new struggling company with few resources and [ITT] was a big consumer group with manufacturing and marketing ability in Europe", ITT had secured the gig to manufacture the Apple II under licence and sell it as the ITT 2020 in Europe.

The deal lasted for as long as the supply of motherboards that Apple had given ITT to build around.  When this supply ran out, Apple, by now able to open its own factory in the Republic of Ireland, shafted ITT when it announced that its services were longer required[source: "Little green Apples", PCW, August 1980, p. 36-37].

ITT's follow-up - the 3030 - therefore had nothing to do with the Apple but was instead a fairly standard Z80-based system, albeit one which was planned to be upgradable to Intel's forthcoming 16-bit 8086.

ITT hoped it might position it in the IBM PC market, despite the price being even higher than IBM's none-too-cheap 5150.  

The IBM PC wasn't yet officially available in the UK, but was being imported and sold as a package with software and a voltage converter kit by Mick Punter of Microcomputerland.

Meanwhile ITT was relying on its reliability as a selling point, but as Guy Kewney pointed out in PCW: 

~"reliability up to the standard of Japanese-built micros like the Sord or the Sharp  would give ITT a good chance in an important sector of the market.  But [that] reliability comes at a price"[source: "New ITT", PCW, April 1982, p. 64].