The Commodore PET offers you a safe passage through the primeval swamp of computerisation

This advert had a point - there were hundreds of different manufactures around at this point all producing different systems with different CPUs on different architectures, and many of these systems appeared for a few months and then were no more.

As such, this advert is as much a "brand message" as it is an advert for the PET, placing Commodore as a brand that the buyer could trust. 

And it was true for the next ten years and a bit - Commodore were as yet to release the VIC-20 in the UK, and the C-64 and Amiga were just twinkles in the eye.

