Tulip: Pick the one that stands out from the rest

To its credit, it took Tulip a good eight years since its founding in 1979 to use the most obvious metaphor in its adverts - a field of actual tulips.

In this case, it goes one step beyond by adding a dodgily-stuck-on red tulip and inviting the viewer to somehow pick the odd one out. 

It's also another of those adverts that blatantly fails all sorts of accessibility/readability guidelines, with low contrast and prison bars adding to the visual clutter.

Six years into the era of the IBM PC, and Tulip's machines are following the trends, with a clone of the XT - IBM's first follow-up to its original 5150 PC, plus an AT model and the latest thing - an 80386 PC.


